Pablo Ulpiano is an accomplished Program Manager, Account Manager, Creative Director and Educator specializing in increasing brand equity through strategic leadership, creative vision, and innovative ethical practices. His extensive career is marked by a successful transition from a hands-on designer to a pivotal managerial role, a journey which manifests his multidimensional expertise.
Initiating his career as a lauded designer in Spain, Pablo quickly rose to prominence as the youngest recipient of the prestigious Gold LAUS Award. Upon moving to the U.S., he channeled this creative momentum into leadership roles, first as the Creative Director at Ganassini USA and then as the Senior Brand Designer at S&P Global.
Furthering his education in the U.S., Pablo pursued a Master's in Branding along with Certificate Programs in Advertising Management. This academic enrichment provided the intellectual framework and strategic acumen that facilitated his seamless transition to an Account Manager role at Johnson & Johnson. There, he bridged the gap between creative and strategic realms, serving as a liaison between cross-functional teams and contributing to a remarkable global expansion of the company's Design Studio and influence within the organization.
Pablo's unique capability to meld creative vision with strategic oversight sets him apart as an industry unicorn, adept in both the design studio and the boardroom.
Most recently, Pablo served as the Program Manager for New to World Innovation at Kenvue, a role he transitioned to from Johnson & Johnson Consumer Brands. In this capacity, he steered multiple large-scale projects to successful completion, simultaneously introducing groundbreaking products and services to the market. One of his standout contributions was co-creating a Global Strategy for Sustainable Innovation, thus strengthening Kenvue's focus on social and environmental sustainability.
Embarking on a new chapter, Pablo has joined the ranks of Samsung Electronics as a Brand Creative and Governance Manager. In this role, he applies his extensive expertise to fortify Samsung's brand presence across diverse global markets. He is set to manage and evolve creative campaigns and digital assets, ensuring they resonate with Samsung’s innovative ethos and strict brand governance standards. With a seasoned background in creative direction and strategic planning, Pablo is poised to contribute to Samsung's storied legacy of technological excellence and market leadership.
Creative Leadership: Guiding cross-functional teams to develop and execute visionary design strategies through the application of Design Thinking, with an emphasis on fostering innovation through elevating brand engagement.
Innovation and Strategy: Implementing a digital-forward approach, underpinned by human insights and customer-centric initiatives.
Account Management Excellence: Act as strategic liaison between interdisciplinary teams, and both internal and external creative agencies, ensuring alignment with organizational goals / KPIs.
Program and Project Management: Instituting agile methodologies and refining Project Management Office (PMO) frameworks for efficient, high-quality project delivery.
Dedication to Sustainable and Inclusive Practices: Commitment to environmentally responsible and human-centered design, aligned with the ethical considerations of contemporary business.
This multifaceted suite of core competencies allows Pablo to spearhead transformative changes, promoting brand development, customer engagement, and societal impact.
Pablo serves as a respected Faculty Member and Creative Director at the School of Visual Arts. His unique pedagogical approach is deeply rooted in sustainability and inclusivity, values he diligently integrates into every aspect of his coursework.
A highlight of his academic contributions is the development of a groundbreaking curriculum focused on Brand Transformation through Human-Centered Methodologies. This course embodies the fusion of Design Thinking and the Circular Economy, offering a multi-faceted exploration into purpose-led branding. By combining empathy-driven, human-centered approaches with sustainable and data-driven practices, the course serves as a guiding light for the next generation of leaders, steering them toward brand success in an increasingly conscientious business landscape.
Pablo holds a Master's (MPS) in Branding from the School of Visual Arts and a Degree (GMCA) in Circular Economy and Sustainability Strategies from the University of Cambridge. In addition to these advanced degrees, he has completed Certificate Programs in Digital Media Marketing and Advertising Management at New York University.
In 2003, he was honored with the Gold LAUS Award by the Spanish Art Directors & Graphic Designers Association. Continuing his industry involvement, Pablo now serves as a Design Jury member for the Print Awards, further establishing his reputation as an authority in the creative and strategic sectors.
Linguistic Versatility: Fluent in Spanish and conversational in both Portuguese and Italian, enhancing his multicultural acumen.
Nautical Mentorship: Involved in mentoring Chelsea-area high school students through sailing programs aimed at developing leadership and teamwork.
Coffee Connoisseur: A passionate devotee of coffee culture, with plans to explore South American coffee plantations to better understand the social and environmental implications of coffee production.
Residing in Princeton, New Jersey, Pablo Ulpiano continues to serve as a nexus between brand innovation, design excellence, and societal progress.